Chief Creative Catalyst: Chevara Orrin

Meet the founder and co-creator of We Are Allies: Chevara Orrin.

Chevara’s  commitment to LGBTQ equality stems from a long history of civil rights and social justice activism.

“Our tiny legs carried us to the Lorraine Motel (then an hourly-rate, seedy franchise with a dilapidated swimming pool near the balcony where Dr. Martin Luther King, Jr was assassinated). We sang freedom songs and listened to civil-rights giants Andrew Young, John Lewis, Ralph David Abernathy and Jesse Jackson recount the horrors and joys of the Movement. Stories of The Poor People’s Campaign, the resistance against the war in Vietnam, and the Memphis Sanitation Strike resonated with me and inspired me to become a freedom fighter.”

Chevara Orrin is an award-winning diversity & inclusion strategist, social entrepreneur, published author, social justice activist, independent filmmaker and dynamic public speaker. She is a forward-thinking catalyst who is passionate about igniting organizational transformation. In her current role as Chief Creative Catalyst for Collective Concepts, she is best known for having conceived and co-created We Are Allies, a national advertising campaign to support equality and move towards passage of inclusive policies to protect the LGBTQ community and #WhiteAndWoke™ an initiative to raise awareness about racial inequality and promote equity through intentional action.

The Allies campaign has drawn the participation of prominent figures such as feminist icon Gloria Steinem, Olympic gold medalist and civil rights attorney Nancy Hogshead-Makar, cultural and faith leaders, and superstars from the corporate world, including the CEOs of Florida Blue and SunTrust Bank. Chevara is executive producer of an independent documentary, “The Story of Denise” that explores the transgender experience and family acceptance.

Chevara’s work and passion lives at the intersection of gender parity, racial equity, LGBTQ equality and arts activism. She is an innovative leader with more than 20 years of experience ranging from senior management in the arts and higher education sectors to consulting with Fortune 500 clients. Chevara is a frequent conference presenter, lecturer and motivational speaker. An outspoken advocate for the eradication of sexual violence against women and girls, Chevara founded WhiteSpace SafeSpace, a monthly support group and forum for incest survivors and will soon be published in  #LoveWITHAccountability, a collection of writings that examine how accountability is a powerful and necessary form of love needed to address child sexual abuse.

Chevara is deeply inspired by the legacy of her parents. She is the daughter of a white, Jewish mother who served as the lead coordinator for the 1967 March on the Pentagon in opposition of the Vietnam War and a Black father who was a fiery top lieutenant of the Rev. Martin Luther King Jr. and a driving force behind many critical civil rights campaigns of the 1960s, including the 1963 Birmingham Children’s Crusade, 1965 Selma to Montgomery March and Voting Rights Act. Chevara is also a survivor of childhood poverty, incest, teenage pregnancy, and domestic violence. It is because of, not in spite of, her personal journey of tragedy and triumph that she is inspired to use her experiences and voice as a catalyst to ignite social transformation.

While serving as an administrator at a university in North Carolina, Chevara co-founded the first-ever Gay-Straight Student Alliance. Seven months later, she was instrumental in the drafting and subsequent passage of the university’s first non-discrimination policy inclusive of sexual orientation. It was a unanimous decision by the Board of Trustees. This trailblazing work caught the attention of the White House Office of Public Engagement and the Human Rights Campaign (HRC). Chevara has collaborated with numerous LGBTQ organizations, including the Campaign for Southern Equality, PFLAG, and Equality Florida.

Chevara has been recognized by the White House and the Human Rights Campaign as a leader, advocate and ally for the LGBTQ community and featured in publications including The Washington Post, Atlanta Journal-Constitution and The Feminist Wire. She has also been a featured guest on SiriusXM Radio and highlighted in John Blake’s 2007 book Children of the Movement, a powerful glimpse into the heart and soul of the Freedom Movement of the Sixties as seen by its children. Her numerous awards for community service include the Hands on Jacksonville Unity in Action award, University of North Florida Woman of Influence, Jacksonville “Who’s Who for Justice award, Jacksonville Mayor’s Commission on the Status of Women honoree, Girls Inc. Jacksonville “Women of Vision” award, Spelman College Game Changers award, Triad Business Journal “Forty under 40” and Winston-Salem Urban League Community Leader of the Year. Chevara is a 2010 graduate of Leadership Winston-Salem and a current member of the Leadership Broward Class XXXVII.

Chevara has facilitated workshops and dialogues across the U.S. from TEDx Jacksonville to serving as keynote speaker for the NSA (National Security Agency) Diversity Speaker Series to co-hosting ‘Jazz Under the Bridge’ with legendary Tony award-winner, Ben Vereen.

She believes that “There is a human cost when we fail to connect. Ideas unborn. Dreams unrealized. Communities un-ignited.”

A native of Washington, D.C., Chevara was raised in Memphis, Tennessee and earned a bachelor’s degree in Mass Communication from the University of Memphis. She is a 2017 graduate of Georgetown University’s Strategic Diversity and Inclusive Management Program. She is the proud mother of Michael, a graduate of Columbia University and senior trainer with The Posse Foundation, and William, an actor, yogi and college student in Atlanta, GA who is featured in “Wait No Longer,” the true story of the 1964 race riots in St. Augustine, Florida.

Chevara Orrin, Founder

One thought on “Chief Creative Catalyst: Chevara Orrin”

  1. Congratulations Chevara, I saw a link to this article on your brother Corrin’s facebook post, so I thought I’d check it out. I have family in Jacksonville, and even more importantly, we share business opportunities in Jacksonville for LegalShield. There is an incredible event going on there tonight that I’d like to invite you and any of your colleagues to attend as my guest(s). See the info at my facebook page http://facebook.com/raysanassociates, or let me know and I’ll be glad to send it to you in an email, if you’re not a facebooker! Again, congratulations on your success with this advocacy program, it is much needed.

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