Darnell Smith is Florida Blue’s market president for the North Florida Region.  In his role, Smith is responsible for Florida Blue’s business market growth, as well as customer and community engagement across 36 North Florida counties, stretching from Palm Coast through Pensacola.

Prior to his current role, Smith was group vice president, Service Organization and Business Process Management Organization (BPMO) where he was responsible for leading a team of approximately 2,000 people who provide service to more than 3 million customers each year. Within BPMO, he oversaw the company’s business process management strategy and deployment of Continuous Improvement and Six Sigma methodologies. Prior to that role, Smith was vice president of Virtual Office where he helped transform operations by streamlining services for providers and members. In 2003, virtual office and private business operations combined to form what is now known as the service organization. Smith assumed leadership as group vice president and helped the Company achieve a market leadership position in customer satisfaction.

Throughout his career, Smith has been very active in the community serving on the board of directors for the PACE Center for Girls in Jacksonville, the Otis Smith Foundation, Ritz Theatre & LaVilla Museum, Communities in Schools-Florida (CISFL), and the Cathedral Arts Project. Smith also serves on the board of directors for Incepture, OptaComp, YMCA and the Florida Blue Foundation, Florida Blue’s philanthropic affiliate.  Darnell states it quite simply:

“I am an ally because every human being is a child of our God and, therefore, deserves the same basic human dignities and rights afforded the rest of us.”

Smith holds a Bachelor of Science in Electrical Engineering from Florida State University. He is a graduate of the Advanced Management Program at Harvard Business School, the Advanced HR Executive Program at University of Michigan and Leadership Jacksonville.